Pick the Right Page Count and Format
i.e. 8, 12, 16, 24 pages. If you have a lot of information and the number of pages comes out to say 10 then go for the 12 page version rather than trying to make the last two pages fit with loads of space at the top. A5 is a great size for a brochure as it is nice and compact and can be posted easily. A4 is better for brochures with lots of information about your products and services.
Decide on Quantity Early
The print-run size greatly affects the price per copy. A print run of 500 will cost more per copy than a print run of 2,000 for example, because of the higher setup costs that are spread less with the larger print run. Consider how many brochures you will actually use in the next 6-12 months when deciding on the print run size.
Tell Your Printer Everything Upfront
It is essential to confirm the following details with your printer before they start to work on your brochure: the number of pages, the finished size, the weight of the paper, the binding type and whether any special finishes are required. You should also confirm the printer will accept your artwork files in press-ready PDF format, including bleed and crop marks. For more on this, take a look at this Brochure Printers Cheltenham https://wheatleyprinters.co.uk/printing-services/marketing-materials/brochure-printers/cheltenham.
Proof Before You Print
Always check a proof for printed brochures of any size before you place your order. This can be a digital PDF proof or a physical printed sample (for larger print runs). Check every word of copy for accuracy and double check prices and any company details such as telephone numbers and email addresses.
Plan Around Turnaround Times
Standard production for brochures is typically 5-7 working days from receipt of approval of your artwork.
Planning at the start of your brochure print order will save you from potential problems later on.
