A compact shopfront doesn’t have to look feeble. It just needs a few good choices to create a clear, confident and readable sign.
Stick to One Typeface
Using more than one typeface on a small fascia can cause problems as the different fonts compete with each other to be read. Using one typeface for your shop sign ensures that your message is communicated clearly to potential customers.
Keep Letter Height Proportionate
Large letters appear too close together when viewed from a short distance, whereas very small text can be barely readable. Letter height of 75mm-100mm tends to read well at viewing distance from a pavement.
Use a Contrasting Colour Band
Bleeding into the background of your shopfront can make your sign appear to disappear when viewed from the pavement. A clearly defined colour band running behind the letters of your sign creates a very clear definition between the sign and the background of the shop front.
Choose One Clear Hierarchy
Business name at the largest size, then what you do, then any secondary information. This means the largest part of the sign will be communicating the information you most wish people to retain about your business.
Mind Conservation Rules
As your shopfront is likely to be within a conservation area in Exeter, you will need to comply with consent for shop-front advertisements in historic areas.
More on Signage Exeter can be found at https://exeter.nettl.com/signs/.
Simple signs well printed and contrasted will do more for your business than a cluttered confusing sign trying to convey too much information.
