If you love skiing, snowboarding, or anything connected to mountain life, there is one event you simply cannot miss this autumn. The London Snow Show 2026 is returning to Olympia London for its milestone 50th anniversary edition. It promises two packed days of winter inspiration, expert talks, top gear, and alpine atmosphere — all without leaving the city. This guide covers everything you need to plan your visit.
What Is the London Snow Show?
The London Snow Show is the UK’s biggest snowsport event. It brings together skiers, snowboarders, industry brands, resort operators, and winter sports enthusiasts under one iconic roof. The show originally launched in 1976, making 2026 a very special milestone. This year marks exactly 50 years of the event connecting British snow lovers with the best the mountain world has to offer.
After a 15-year absence, the show returned to Olympia in 2025 to huge acclaim. Over 10,000 visitors attended across two days, and exhibitors praised the quality of engagement and the enthusiasm of the crowd. Therefore, expectations for the 2026 edition are even higher. Organizers have promised to make the anniversary show bigger, bolder, and more inspiring than ever.
Key Dates and Venue for 2026
The London Snow Show 2026 will take place on Saturday 17 and Sunday 18 October 2026. The venue is Olympia London, one of the city’s most loved and historic event spaces. The entrance is through the National Hall.
Opening hours are as follows:
- Saturday 17 October: 10:00 am to 6:00 pm
- Sunday 18 October: 10:00 am to 4:00 pm
Olympia London has been the spiritual home of the Snow Show for decades. Built in 1886, it is currently undergoing a £1.3 billion transformation to become one of London’s leading premium event spaces. The venue features a stunning glass-domed roof that lets in natural light. This gives the show an outdoor alpine feel, even on a rainy London day.
Getting there is very easy. Olympia is served by two tube stations and has its own dedicated rail station at Kensington Olympia, just steps from the show entrance. Additionally, Kensington High Street is a short walk away, home to several leading ski retailers. It is a convenient area for visitors to explore before or after the show.
Tickets: Prices and How to Buy
The 2026 show offers a range of ticket options to suit every type of visitor. Official tickets will be available soon through the London Snow Show website at londonsnowshow.com.
Here is a breakdown of ticket pricing:
- Day Ticket: £10
- Weekend Ticket: £15
- Family Day Ticket (2 adults and up to 4 children under 18): £25
- Child aged 5 to 18 years: £5
- Children under 5 years: Free
- People with disabilities: Free entry (proof of a CEA Card or Access Card required)
- Carers for disabled visitors: Free entry
The weekend ticket is excellent value. It allows unlimited re-entry throughout both days of the show, which means you can come and go as you please. A limited number of tickets will also be available through exhibitors and official partners, so it is worth keeping an eye on announcements from brands you follow.
However, given the strong interest expected for the 50th anniversary edition, buying tickets early is strongly recommended. The 2025 show filled up quickly, and 2026 is set to be even more popular.
Exhibitors and Brands: What to Expect on the Show Floor
One of the most exciting parts of any visit to this show is exploring the exhibition floor. The main hall at Olympia spans two levels, with a mezzanine balcony overlooking the bustling floor below. This layout creates a lively, energetic atmosphere throughout the weekend.
The 2026 show will feature around 100 exhibitors and brands. Visitors can expect to find:
- Global ski and snowboard resorts showcasing their destinations and holiday packages.
- Tour operators offering ski holidays, guided tours, and group travel deals.
- Equipment and gear brands displaying the latest skis, boots, boards, and accessories.
- Apparel brands presenting their new season collections.
- Technology companies introducing innovations in snow sports equipment and tracking.
- Sustainability-focused organizations working towards a greener future for the industry.
Some of the confirmed organizations and media partners at the 2026 show include the British Association of Snowsport Instructors, GB Snowsport, the Ski Club of Great Britain, Snowsport England, Fall-Line magazine, InTheSnow, PlanetSKI, Snow Magazine, and Warren Miller UK.
Additionally, the show maintains a strong focus on sustainability. Organizers are working closely with brands, media partners, and industry bodies to move toward a more environmentally responsible future for snow sports.
Talks, Speakers and Live Entertainment
The programme of talks and live events is one of the highlights of the weekend. The 2025 show featured over 100 expert speakers across two days, and the 2026 edition is expected to match or exceed that number.
Speakers at past shows have included Winter Olympic athletes, professional skiers and snowboarders, coaches, travel writers, and industry leaders. The 2025 show was officially opened by Winter Olympic skier Chemmy Alcott, who also hosted the main talk stage. Other speakers included Warren Smith, Aimee Fuller, Dave Ryding, Abi Butcher, Dominique Perret, and the Carrick Smith Brothers.
For 2026, visitors can expect talks covering topics such as:
- Tips and techniques for improving on the slopes.
- Destination guides and resort recommendations.
- Nutrition, fitness, and injury prevention for skiers and snowboarders.
- The latest technology and innovation shaping the future of snow sports.
- Sustainability and responsible travel in the mountains.
Beyond the talks, the show also features live music from après-ski bands. The Alpine Bar creates a festive, mountain-hut atmosphere right in the heart of London. It is a wonderful place to relax between sessions, grab a drink, and soak in the atmosphere.
Family Activities and Alpine Experiences
The London Snow Show is a genuinely family-friendly event. Children of all ages are welcome, and there is plenty to keep younger visitors entertained throughout the weekend.
Family highlights include:
- A Family Fun Park designed specifically for younger visitors.
- An Alpine Stroll featuring festive market-style stalls with mountain-inspired products and treats.
- A ski fashion show presenting the latest technical gear and snow sport style ahead of the winter season.
- A Fitness and Wellness Arena with expert sessions to help visitors prepare their bodies for the slopes.
- Hands-on activities and interactive exhibits that bring the mountains to life for children.
One family who attended the 2025 show shared that they visited with children aged four and eight. Both children had a fantastic time alongside the adults. The mix of activities, talks, freebies, good food, and inspiring exhibitors made for a memorable day out. Therefore, the show is well suited for everyone from solo enthusiasts to large family groups.
The 50th Anniversary: Why 2026 Is Extra Special
The 2026 show marks a major milestone. It is the 50th anniversary of an event that has shaped the UK snowsports industry since 1976. Over five decades, the show has been the traditional start to the British ski season. It has introduced countless people to snow sports, helped brands reach new audiences, and brought the mountain community together year after year.
This anniversary edition is expected to include special programming and celebrations reflecting on 50 years of the show. Organizers have described the goal as putting the “Show” back in Snow Show — a mission they achieved with great success in 2025. For 2026, they are building on that momentum with an event that honors the past while looking firmly toward the future.
The event is organized by the Mountain Trade Network, which runs a series of industry events throughout the year. These include SASTEX in March, LISTEX Luxury in June, and LISTEX in October, all of which build toward the Snow Show as the centrepiece of the winter sports calendar.
Practical Tips for Visitors
Planning ahead will make your visit much smoother. Here are some tips to help you get the most out of the weekend:
- Book your tickets as soon as they become available through londonsnowshow.com.
- Arrive early on Saturday to beat the queues and get first access to exhibitors.
- Check the full talk programme in advance and plan which sessions you want to attend.
- Wear comfortable shoes, as the show spans two levels and there is a lot to explore.
- Bring a bag, as many exhibitors hand out samples, brochures, and promotional items.
- If you are traveling by public transport, Kensington Olympia station is the most convenient stop.
- If driving, check parking options around the venue in advance, as central London parking can be limited.
Conclusion
The London Snow Show 2026 is set to be the most exciting edition in years. Taking place on 17 and 18 October at Olympia London, it celebrates 50 years of the UK’s most beloved snowsport event. Whether you are a seasoned skier, a curious beginner, or a family looking for a fun autumn day out, this show delivers something for everyone.
From world-class exhibitors and inspiring speakers to après-ski music, family activities, and the latest gear, the show is the perfect way to kick off your winter season. Tickets are affordable and accessible, with options for every type of visitor including free entry for children under five and people with disabilities. Register early, plan your day, and get ready for a truly unforgettable winter adventure in the heart of London.
Frequently Asked Questions
When is the London Snow Show 2026?
The show takes place on Saturday 17 and Sunday 18 October 2026 at Olympia London. Saturday hours are 10:00 am to 6:00 pm and Sunday hours are 10:00 am to 4:00 pm.
How much do tickets cost for the 2026 show?
Day tickets are £10, weekend tickets are £15, and family day tickets are £25 for two adults and up to four children. Children under five enter free, and people with disabilities receive free admission with valid documentation.
Where exactly is the London Snow Show held?
The show is held at Olympia London, entered through the National Hall. The venue is located in Kensington and is served by Kensington Olympia station and two nearby tube stations.
Is the London Snow Show suitable for children and families?
Yes, absolutely. The event is very family-friendly. There is a dedicated Family Fun Park, an Alpine Stroll, interactive exhibits, and reduced price or free tickets for younger visitors.
Why is the 2026 edition particularly significant?
The 2026 show marks the 50th anniversary of the London Snow Show, which first launched in 1976. It is a milestone edition that will celebrate the event’s history while looking ahead to the future of UK snowsports.
