Digital marketing tools are become very important for those who deal with it, but also for those involved in traditional marketing. In addition to ensuring equal conditions for growing companies of different sizes, digital marketing is also much cheaper than the traditional one.
Correctly optimized with digital marketing tools help to generate more conversions and improve revenue, facilitates the involvement with the relevant public, current and potential customers.
Here are the 20 best digital marketing tools you need to know for 2019 …
VISUAL MARKETING
Canva
Visual marketing has become a very important aspect of marketing, especially in 2018. With consumers who remember 80% of what they see and only 20% of what they read, it’s no wonder it’s become so important for companies to integrate visual marketing into their marketing strategies.
Canva allows users to use custom photo filters, manipulate text, create images from scratch or use archive photos, drawings or background images and also provides different image sizes for use in social media networks, all with simple technology copy paste.
Animoto
With this visual marketing tool, you can create videos of professional presentations with music, different effects and personalized text.
LIST MANAGEMENT AND NEWSLETTER
OptinMonster
Another useful digital marketing tool is OptinMonster. Which has proved to be very popular when it comes to creating e-mail marketing lists, it is used by many bloggers and website owners. With numerous intriguing opt-in e-mail templates, OptinMonster offers an easy-to-use interface and allows you to create e-mail sign-up forms to increase conversions.
ConvertKit
As a simple and easy-to-use email marketing automation tool, ConvertKit can help bloggers and companies looking to grow their online audience to create sign-up and landing pages from different models on the platform. ConvertKit allows you to capture leads and send emails to users with the intent of turning them into customers.
ThriveCart
With 1-click upselling, channeling construction and A / B testing capabilities, ThriveCart is a rather interesting shopping cart platform that can be integrated with Infusionsoft to collect payments on the website.
SOCIAL CHANNELS MANAGEMENT
AgoraPulse
With AgoraPulse you can manage all the major social media accounts; Facebook, Twitter, Instagram and LinkedIn. AgoraPulse allows you to schedule posts, measure activities on social media and engage followers with quizzes and competitions.
Traackr
Traackr is a marketing platform that allows you to find influencers and analyze their social media profiles, connections to what they are interested in.
Influencer marketing is a fast-growing marketing strategy used by many companies to promote their brands, goods and services and convert leads into customers.
Traackr is a great marketing platform to discover new influencers useful to your brand, optimize the relationship with them and offer tools for their monitoring.
ANALYSIS TOOLS
Google Keyword Planner
It is a free keyword research tool that allows you to search and find a wide range of keywords and analyze them. Keyword research can then be used to optimize the website for search engines and even AdWords campaigns on Google.
SEMRush
Google Analytics results and reports can be a complicated one to interpret. SEMrush, one of the most popular digital marketing tools, offers industry professionals a great opportunity to analyze Google’s organic and paid search results.
Feedly
Feedly is a content curation tool that offers help to read content from your favorite blogs or news sites, subscribe to any RSS feed and, above all, take care of the contents for social sharing, being able to share them directly from the Feedly interface.
Brand24
Brand24 helps you track and track keywords related to your business, mentions, relate your business / brand to that of your competitors using many channels such as social media, blogs and forums.
Hotjar
Hotjar allows you to analyze and understand the behavior of visitors to the website through visual maps, obtained by recording visitor behavior on the website: you can view thermal maps, scroll maps and click maps. This tool also allows you to access surveys to gather feedback that helps you understand the navigation paths that visitors make on your site.
Google Analytics
Google Analytics is one of the most popular analysis tools that every marketing specialist should know.
This platform allows access to various reports including: the origin of users, which marketing channels on the website are more effective in terms of leads, conversions, downloads and sales.
Buzzsumo
Buzzsumo is another tool that allows you to trace the mentions related to the brand, to the competitors and to any relevant keyword.
However, Buzzsumo is better known for the interesting features that allow you to search and find content related to a keyword. Therefore, it is possible to discover popular and shareable content much more easily.
Ubersuggest
This tool allows you to find new keywords related to the main keyword, view the search volume and the degree of difficulty to write an article for your blog with the keyword choice suggested by Ubersuggest.
PRODUCTIVITY
Todoist
This app – “to-do list” – features collaborative tools and allows you to assign tasks to team members or the people you work with.
Todoist uses different colors for each project, you can even organize projects in any way with the dragging function in seconds.
Zapier
Zapier, one of the best digital marketing tools, allows you to connect different online services and is a great tool for automating marketing activities with triggers and actions.
pCloud
The best way to avoid data loss is to use cloud storage to store important files and documents online.
pCloud is a cloud storage platform with many other features that help you organize files and folders, access all files from any device, allow multiple people access to files or folders to work together on projects, back up information and see streaming music and videos.
The best content creation services are known to use cloud storage tools like pCloud to store projects and allow team members to collaborate with each other.
LeadPages
LeadPages is commonly used to create high conversion landing pages. It has a large selection of optimized models. LeadPages allows you to invite people who visit the site for the first time to download eBooks, subscribe or purchase a book.
Although digital marketing is relatively easy to understand, you need a lot of experience to optimize it and take full advantage of it. The digital marketing tools mentioned allow you to make life easier for your daily online activities.
