Finding a venue and organising an event is one thing but how do you take a neutral venue and put your corporate mark on it? Knowing how to brand a venue is essential for a successful corporate event.
Here are a few ways to brand an event:
- Define the event
Think about the character of the event and create a concept to grab attention. - Select a theme
A theme can be used to tell a narrative, create an atmosphere, and connect the audience. For help and advice on Corporate Event Management, contact Parallel Blue, a leading company offering Corporate Event Management. - Select a colour scheme
Colour schemes can be used to reinforce brand identity, create emotions and contrast, and create harmony. - Use a logo
The logo will help promote future events if the event is independent. Include the logo in the registration form. - Select a font
The typography or font palette can be used to create consistency in all communication and help tie it all together.
- Branding for your business
Branding can be incorporated into the architectural features of the venue, the entrance or the facade by projecting images. - Use banners
After setting up chairs, tables and decor, you can use banners on retractable stands to fill any empty spaces. - Keep it simple
Do not be afraid to use white space or blank spaces. - Professionals are the best to work with
Experts are available to help you with your ideas and offer unique solutions for a variety of different venue types.
