Here are six things to avoid when tackling Search Engine Optimisation.
1. Not knowing which keywords to use
The way that SEO works is you place keywords on your website or in blogs and users who search for those keywords find you in search results. This isn’t very helpful though if you don’t know what your target audience is searching on the web!
2. Using too specific keywords
You’d expect that, being an expert on your products, you’d be in a great position to know which keywords lead customers to your brand. However, the words that spring to mind when you think of your own business may not be the words that your target audience would associate with you.
3. Using the wrong language or variety of language
If your target audience is the States, but you optimise your website using British English, you’re less likely to get the traffic that you are hoping for. Similarly, if you want to break into other nations, then having a website in one language alone is not going to help you to get the word out.
4. Marketing the wrong products
If you have a bestseller, but choose to focus your SEO efforts on some of your lesser known products, sadly this could go against you. We understand the need to raise awareness of some products over others but, in reality, it’s those mega popular items that bring people to your website in the first place.
5. Trying to do it yourself
You’re probably figuring out by now that there’s a lot to SEO, and it’s not for the fainthearted. If you’d like a bit of help getting your Exeter business off the ground, then hire a web designer Exeter, like https://exeter.nettl, for some much-needed assistance.
6. Stuffing the text
As much as you want to optimise your website, the worst thing you can do is to stuff so many keywords in there that it becomes completely illegible. Users still want to be able to read and learn about you and what you do!
