Banner ads are a popular way to advertise, drawing traffic to your website. Banner ads come in different sizes and understanding which ones will be popular in 2025 will depend very much on the purpose of the ad.
Creating banner ads
The best banner ads are usually simple but effective and are designed with HTML5. While it is possible to create your own HTML5 banners, it is a good idea to use a professional service unless you are confident in what you are doing. A professional will be able to advise on what size HTML5 banners will be best for the type and position of ad you want to create.
Let’s look at six popular sizes:
1. 300 x 250
Many transactions today take place on a mobile, and this is even more likely if you are targeting a younger demographic. A 300 x 250 banner has the advantage in working on both a mobile screen and a desktop
2. 728 x 90 leaderboard
A 728 x 90 leaderboard is likely to remain popular for HTML5 banners at the top of the screen.
3. 250 x 250 square banner
If your banner is going to appear at the side, the 250 x 250 square banner will look most effective.
4. 160 x 90
While there can be many factors that impact the cost of banner ads, smaller banner ads are generally cheaper than larger ones. The small vertical 160 x 90 banner, which is suitable for desktop and laptop displays, is likely to be popular in 2025 for those on a budget.
5. 120 x 600 skyscraper
The 120 x 600 is popular due to its visibility. Being slim and vertical, it covers a large proportion of the page and will be seen even when scrolling down.
6. 160 x 600 wide skyscraper
This will cover almost half the page vertically, so it is even more visible. Interactive ads are a trend that is likely to continue in 2025, with this type of banner ad ideal.
