Contrary to what many people believe, brands are not products.
They sell feelings, experiences and ideologies. Companies with incredible brands, like Coca-Cola, know what they want their customers to experience when they buy (or even consider buying).
Branding is at its best when it allows you to influence the buying experience.
What is a trademark?
Branding is the story and identity of a business that sets it apart from other companies that offer similar services or products. Branding is about earning attention in target audiences’ minds and becoming their preferred choice.
Companies can communicate effectively their vision through brands. Brands clarify what the company is about and why. For advice from a Brand Strategy Agency, visit www.reallyhelpfulmarketing.co.uk/specialist-services/brand-strategy-agency/
Branding is also the experience that a customer has with an organisation, whether they are a social media user, a regular shopper or a passerby.
What is Branding?
The process of branding is to create the identity of the company. The process includes materials to support the brand such as a tagline, logo, visual design or tone of voice.
Branding is the research, development, and application of a distinct feature or features in your company so that your customers can start to associate it with your product or service.
The brand is reflected in the social media captions and colour palettes of billboards as well as their materials.
Brand-conscious companies know their identity must be present everywhere. Their names are known to go beyond labels and can influence consumers into choosing their product from a list of alternatives.
The Nike logo is one of the best-known in the world. For many decades, the classic tick and slogan and vibrant artwork have caught consumers’ attention. The Nike brand has stood the test time and is testament to how powerful consistent branding can be. Consumers have grown to love it.
Branding is an ongoing process that requires you to get in touch with your heart and the hearts of both your clients and business. It’s different from marketing.
Branding vs. Marketing
It’s not uncommon to see branding and marketing combined into a single discipline. However, the two are quite different. Branding and marketing are often compared based on their priorities. They are essential for any business. Both must be in sync to ensure a company’s growth.
Marketing is the tactic and strategy that communicates the vision of the company.
