An effective website is essential for a successful e-commerce business. However, the design does not just mean the aesthetics. It is also vital that the site functions well and is easy to use.
Effective Product Pages
It is easy for product pages to all look the same, often with poor-quality images and lists of product specs that can easily blur into one. Take the time to create clear, compelling images of your products and add content that emphasises the benefits and features. You can also include reviews and any awards or recognition your product has received.
If you are uncertain about how to create effective product pages, consult an ecommerce web design company like https://www.nettl.com/uk/ecommerce-web-design-company/, as an investment in professional services for your website is likely to pay off.
Clear Categories
Having too many categories and sub-categories for your products is confusing and leads to customer frustration, particularly if they are overly complex. Instead, use descriptive names with a logical structure with good filtering and sorting options to make it easy for your customers to find what they want.
Efficient Checkout
Once your customers have added products to their baskets, do not draw out the checkout process by making them go through page after page. Have all the information on costs together and display all payment options that you accept. Make it possible to check out as a guest rather than expecting them to create an account. You can always add this option after they’ve completed the purchase, when they are likely to be feeling positive about your brand.
