A landing page is one of the most important tools for turning visitors into customers. A well-designed page grabs attention, keeps people interested, and encourages them to take action. Here we share our favourite five elements of a landing page that will convert.
1. Memorable Headline
The headline is the first thing visitors see, so it needs to be clear, engaging, and most of all relevant. A strong headline quickly tells people what the page is about and why it matters to them. It should be short, to the point, and make a strong first impression.
2. Engaging Subheading
A subheading gives visitors more details about your offer and builds up interest. While the headline grabs attention, the subheading explains the benefits and value of what you’re offering. It should be easy to read and make people want to keep scrolling.
3. Digestible Copy
People don’t want to read long, complicated text when they land on a page. The best landing pages keep the copy simple, clear, and easy to digest. Use short paragraphs, bullet points, and bold text to highlight key benefits. Focus on what matters most to your audience – how your product or service can solve their problem or improve their life.
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4. Above-the-Fold Form Placement
“Above the fold” refers to the part of the page that is visible without scrolling. If your landing page includes a sign-up form, contact form, or purchase button, it should be placed here.
5. Compelling Calls to Action
A call to action, or CTA, tells visitors exactly what to do next. Whether it’s “Sign Up Now,” “Get Started,” or “Claim Your Free Trial,” your CTA should be direct, persuasive and clear. Create a sense of urgency or excitement through the use of action words. Also, make sure your CTA button stands out with bold colours and easy-to-read text.
