We are a nation of curry lovers and this is never more apparent than on October 22nd which is when this year’s National Curry week will be held. It is an annual event which has occurred since 1998 and was established by Peter Grove as a way to increase the awareness and the love of Indian cuisine whilst raising money for charity. Many people hold their own event as a way of raising money for a charity close to their heart and others will attend one of the many pre-organised events at restaurants throughout the country that sign up to be a part of National Curry Week.
One of the reasons more and more people have become fans of the Indian cuisine is due to the beautiful aromas that are produced from the delicate but powerful ingredients and spices that are included in the dishes. They are aromas that are well known and produce positive feelings in almost anyone that walks past an Indian restaurant. This power in the aromas that we encounter in our day to day life and in particular when we are shopping or eating out in a restaurant are why scent marketing is a powerful tool for businesses to use. Essentially Scent Marketing is about utilising smells that connect you with your customers and produce a positive reaction in them. See https://moodmedia.co.uk/project/scent-marketing-for-businesses for more infromation. This is what happens with the naturally aromatic smells of Indian cuisine.
There are so many dishes for you to try and here are some of the most popular Indian style (as we have added our own twists to the traditional Indian) dishes here in the United Kingdom at the moment:
- Tikka Masala
- Rogan Josh
Some of these dishes are a UK take on Indian cuisine such as the Korma and the Tikka Masala both of which you wouldn’t find in a traditional Indian restaurant or take-away. The authentic food in India, much like Chinese cuisine varies depending on the region of the country that you are in. The dishes will differ from each other slightly in texture, taste and spice.
There are numerous spice kits available for you to cook your own, preferred, curry at home with your choice of meat or vegetables. So, the big question is what curry will you be enjoying, and do you have one that you would say is your favourite?